Branding Guidelines

The logo is the primary visual element in the identifcation of Tanner Health and its subsidiaries. Consistent and uniform usage of the logo implants a subconscious and lasting impression of the organization in the minds of the public. It is imperative that consistency be maintained as a variety of applications arise.

If you have any questions reagrding logo usage, please contact Tanner Marketing Strategy and Planning department at 770-812-9687 or marketing@tanner.org.

Tanner Health Brand Guidelines

The logo can be used only in color combinations specifed in this Brand Guidelines manual. A logo is more than just a visual mark; it is the cornerstone of Tanner Health’s identity. Never substitute colors. Black and white versions of the logo are the only acceptable substitutions.

View Brand Guidelines

Logo Mark

The logo and its components must not be modifed, redrawn, re-proportioned, re-spaced, decorated or altered in any way. The logo should be surrounded by ample open space to prevent crowding or confusion with other graphic elements. It should be distinctly legible in all applications.

The logo should only be reproduced from original electronic fles, or scanned or photo reproduced from reproduction-quality pages in this manual. Size and space relationships remain constant regardless of scale.

Improper Logo Usage

Our logo is a symbol of quality, integrity and trust. For consistency, use the logo only within the standards expressed in the Brand Guidelines. Do not add a drop shadow, change the scale of text or spacing, change the color or distort.

Brand Colors

These carefully selected colors are integral to create a visual language that speaks to our commitment to providing exceptional healthcare services. Materials should be color matched to these Pantone numbers. Equivalent process color builds are the only appropriate color substitution in print form.